Released on: September 8, 2007, 1:26 am

Press Release Author: Blue lotus

Industry: Consumer Services

Press Release Summary: : Loyalty Solutions and Research Limited (LSRL), a company
funded by ICICI Venture focused on enhancing customer experience through loyalty and
rewards programs, today announced the launch of i-mint in Pune. With a customer base
of 2 million, this is India's first and truly national multiple partner loyalty and
consumer rewards program, where India's leading brands Airtel, HPCL, ICICI Bank,
Indian now Air India, Lifestyle and MakeMyTrip.com have come together to form a
single rewards platform.

Press Release Body:

For Immediate release



"i-mint" - India's largest Customer Rewards Program launched in Pune

. i-mint is a multiple partner loyalty program
. i-mint ecosystem includes Six power brands: Airtel, HPCL, ICICI Bank, Indian now
Air India, Lifestyle and MakeMyTrip.com
. i- mint has a 2 million consumer base across India and plans to add thousands of
more consumers from Pune into the program in the first year
. To be available at 100's of participating merchants outlets in the city, in the
first year

Pune, 8th September 2007: Loyalty Solutions and Research Limited (LSRL), a company
funded by ICICI Venture focused on enhancing customer experience through loyalty and
rewards programs, today announced the launch of i-mint in Pune. With a customer base
of 2 million, this is India's first and truly national multiple partner loyalty and
consumer rewards program, where India's leading brands Airtel, HPCL, ICICI Bank,
Indian now Air India, Lifestyle and MakeMyTrip.com have come together to form a
single rewards platform.

i-mint, has been successfully launched in 13 cities - Mumbai, Delhi, Bangalore,
Hyderabad, Ahmedabad, Chandigarh, Chennai, Thane, Gurgaon, Vashi, Noida, Ghaziabad
and Faridabad. Consumers can enroll in this program through multiple channels like
website (www.imintpoints.com), over the counter at select merchant outlets or the
i-mint call center for a nominal one-time membership fee of Rs. 199. Additionally,
consumers can get complementary i-mint membership on transactions at select partner
outlets and merchants such as Lifestyle stores.

Mr. Vijay Bobba, CEO, Loyalty Solutions and Research Limited and one of India's well
known strategists in marketing and consumer rewards domain said, "Pune's emergence
as a predominant player in the automobile industry, the boom in the IT / BPO
industry and it being touted as an education hub, needs no mention. The city has
been consistently rated high in its quality of life compared to other metros in the
country. Younger age groups with rising disposables incomes and the spurt in the
retail and real estate sector have brought about a dramatic change in the buying and
spending patterns of customers in the city. Given these factors coupled with the
overall boom in the Indian economy, we are confident that i-mint will be a
resounding success in Pune."

Commenting on the success of i-mint in India, Mr. Vijay Bobba added, "i-mint is the
beginning of a new marketing renaissance. Multiple partner (coalition) loyalty
programs have been a success in other parts of the world. With i-mint, we intend to
start a revolution in India. We have taken into account all the needs and
aspirations of an Indian consumer, and have created a quality product to suit all
lifestyles. It is our goal to empower the consumer with the ultimate freedom of
choice in the world of rewards!"

Key features of i-mint

. i-mint has been designed as a true national program with acceptance across cities,
across products and services and across various payment modes such as cash, cheque,
credit and debit transactions.
. 'earn while you shop' is now possible with i-mint. The program offers opportunity
to earn points from more than one partner on each transaction. Rapid point
accumulation leads to faster redemption. Members will be able to redeem points at a
slab as low as 250 points. The online redemption catalogue contains over 200
exciting rewards from partners as well as from other merchants, across various
categories and at all point levels. i-mint promises unique rewards for customers
like Gift vouchers, Jewelry, Household Appliances, Electronics etc
. As the program unfolds, LSRL plans to scale up the program by adding more exciting
features. i-mint will help customers redeem real time at selected locations, giving
consumers the ultimate choice to earn and burn anywhere.
. To summarize, i-mint unleashes an unmatched platform to very quickly accumulate
points for day to day spends and choose at will from an extensively furbished
redemption catalogue. Now whatever the consumer may do, the consumer always mints
rewards!

In addition, i-mint is extending its 'Million Points' campaign that is currently
running across the 13 cities in India to Pune. A single transaction at any of
i-mints partner outlets or merchants makes the member eligible for a lucky draw, to
win a million points. These points can be redeemed for attractive gifts like LCD TV,
home theater system; solo-adventure tour to the Antartic coastline, a Maruti Swift
etc.
Consumers can avail of exciting benefits through this program given a powerful
backing of the country's leading brands.

Bharti Airtel:
India's biggest private integrated telecom conglomerate, now offers i-mint points on
spends related to Prepaid and Postpaid mobile connections. i-mint members will earn
2 points on every Rs 100 on their monthly billing or recharge. i-mint members having
Airtel mobile connections have to link their mobile number with their i-mint card.
This one time activity can be done by sending an sms with the keyword MINT along
with their 16 digit i-mint card number to 121. On linking, i-mint members will
automatically earn points on their billing or re - charge.
HPCL:
India's 2nd largest petro - retailing company with pan India presence plans to offer
1 i-mint point on every Rs 100 worth of fuel at select HPCL outlets. Very soon at
Pune, i-mint will be accepted at HPCL.

ICICI Bank:
India's 2nd largest bank is offering 1 i-mint point on every Rs 200 spent with ICICI
Bank debit cards. Very soon other businesses of ICICI Bank such as select ICICI Bank
Credit cards are also likely to participate in the i-mint program.

Indian Airlines now Air India:
One of the leading airline companies of India now offers 6 i-mint points on every Rs
100 spent on purchase of their air tickets. i-mint consumers have to present the
i-mint card at check in to earn points.

Lifestyle International (P) Ltd:
A leading retail store in India that offers 5 concepts - apparel, footwear & travel
accessories, infant wear, cosmetics & perfumes and home improvement. i-mint members
will earn 2 i-mint points on every Rs 100 spent at Lifestyle stores including
Lifestyle's home improvement store called 'Home Centre' and Baby Shop. I-mint card
has to be presented at the time of making payment to earn points. Lifestyle offers
complimentary i-mint membership to its customers on purchases of Rs 1000 and above
MakeMyTrip.com:
India's number one on-line travel company will offer 5 to 18 i-mint points on
domestic and international packages and air tickets booked through MakeMyTrip.com.
Make mytrip.com customers get complementary membership on transaction at
makemyrip.com upon providing all the mandatory details as required by i-mint.

For further information call i-mint call center - 080 40146468 / 0998006468
About Loyalty Solutions and Research Limited (LSRL)

Loyalty Solutions & Research Limited (LSRL) is a public limited company formed under
the Companies Act, 1956 having its registered and corporate office Florence
Building, Nehru Road, Santacruz East, Vakola, Mumbai 400055. It's core line of
business is to conceptualize, design, develop, promote, and market loyalty programs
for consumers and merchants. The company's management and advisory team brings
decades of experience in enhancing consumer experience through unique customer
rewards and loyalty solutions globally LSRL currently has main offices in Bangalore,
Delhi and Mumbai with sales offices across several cities.
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MEDIA RSVP Chitra Poojary: 98233442065 chitra@bluelotuspr.com


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Contact Details: Chitra Poojary: 98233442065 chitra@bluelotuspr.com